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The take overs in fashion

when u r business major,u tend to think everything in a rational way or that is what u should be.

with my remaining passion towards fashion industry so far, i will discuss some crazy things in fashion industry by uactually put my degree in good use.

 

Brand take overs

Coach buys Kate Spade New york.

Well, hands down for Coach, great business move  as far as i concerned.  This is for sure a well thought take over.  From a business point, Coach does targeted more customer segments than Kate Spade. THe classical Coach bag and the new come back collection with a series of celebrate support ,also, have mention Ariana Grande ‘s dog. Who thought of that.

Kate spade, on the other hand, well, decent price and weridly though materials on their accessories . It’s hard as rock in a bad way. Besides their fun, bright theme park style, they do lack of copmetitive advantages compare to other brands ( cue the Moschino show).

So in conclusion, it’s win for both sides. BUT we all have wait and see for a long run…

 

Kors takes Choo

I was a bit shocked when i heard about this ..

why Choo,why, just WHY!!!

i dont really know what actually happened in the Choo house but i really though Choo is doin fine with its Shoe collection . ……..

OKay, now i kinda of get it , i mean besides that, Choo didn’t really put out some high profiled items out there. Yeah, they did luch that collection of  Candy clutch. But Kors sales more on thoes.  Still, Kors does give out some “cheap products ”vibe……

all in all,  personally, i do think Choo is trying to expand their markets. We will come back to this in 6 months….

So if u r here to judge my thoughts then go somewhere else caues my editor already jumped on that.

If u r here to offer more data and share ur thoughts as a customer. Then fire away.

 

Stay icy~

 

 

Did i tell u I am Chinese……

(Did i tell u i speak Chinese and I interns in Hearst Magazine China and this is the kind of article my editor ask me to write and also, i felf bullied and left out in my internship …….so there u go enjoy the death of my writing&fashion  passion

天没有一件惊艳的连衣裙,你就是过了个假的夏天,这么多连衣裙看到你审美疲劳为止,看的很少穿连衣裙的小编也不由的想去买几件来~

长裙

没有大长腿,细脚腕,没关系,maxi dress 给你统统解决。

明星示范

1

刘诗诗

这身素色的长裙很符合诗诗这以为人妻的身份,虽然简单,但是让人看上去很平易近人,很优雅

2

Gwyneth Paltrow

这款估计是长裙里面最常见的款式,夏天嘛,就要这么‘花’

2

Selena Gomez

傻脸妹有爱情的滋润穿什么都美,橘色是今年大热的颜色,orange is the new black,领口的的设计和侧面开衩的裙摆,增加了些许性感

欧美街拍

这裙子有点俏皮蕾丝的刺绣,多少有了些质感,又不像一般蕾丝那么俗,夏天配一简单的凉鞋甚至运动鞋,都可以惊艳。

这种slip dress 还是那么火,这样的长裙本身就是性感的存在不必再多加其他装饰、简简单单的最美。

夏天去度假时,少不了这么一件碎花长裙,想拍出大片的感觉,这款长裙是首选。

 

▲H&M刺绣棉质连衣裙 RMB799

购买方式:H&M官网

▲T by alexdra wang 约RMB4850

购买方式:Alexdra Wang 官网

▲BADGLEY MISCHKA露肩荷叶层搭连衣裙 RMB8325

购买方式:电商Farfetch

中长裙

嫌弃自己大腿粗,有想美美的,那midi dress 是最佳选择。

明星示范

1

杨丞琳

甜美教主杨丞琳怎么能少了这么件白色的裙子,怎么说也是有男友的人,比起短裙,中长裙更合适。

2

杨幂

都一次见杨幂穿的这么保守,这件粗花呢的复古连衣裙,确实让大幂幂变得有点成熟稳重。

 

2

Scarlett Johansson

轻飘飘的小碎花中长裙,虽说电影里是黑寡妇但是,现实中的Scarlett是风情,性感的存在。

欧美街拍

中长裙也有这么简单的,平时出个门,不想太隆重,这样的裙子是首选,随脚穿一拖鞋就okay了

白色的中长裙真是怎么穿怎么美~虽说是基本色,却一点儿不平凡、

这碧海蓝天穿上这么一裙子,怎么拍照都可以了,谁还关心你在哪呢,照片都看不过来了…

 

▲Topshop  Lola Midi Overlay Dress by Lace & Beads 约RMB480

购买方式:topshop 官网

▲Loup Charmant Lucia cotton dress RMB2465

购买方式:电商Matchesfashion

▲Derek Lam 10 Crosby 刺绣伞形连衣裙RMB7185

购买方式:电商Farfetch

短裙

Mini dress 就是考验身材的时候了,健身房成果拿出来~

明星示范

1

宋慧乔

还在纠结乔妹为何仲基欧巴收入囊中吗,一件简单的衬衫裙让她穿的这么美这么脱俗,难怪我们柳大尉被降服。。

2

Bella Hadid

Dior新设计总监Maria Grazia Chiuri 给Dior 带来了更多的性感和唯美这小裙子也是成为网红爆款,国内外一搜一大把,但还是代言人Bella 穿着更迷人。

3

Alexa chung

钟小姐一直站在时尚的最前方,这么容易可以穿出俗气的闪片裙,在钟小姐身上却这么酷炫。

欧美街拍

碎花的裙子是什么长度都有,mini碎花真的好美,少女的感觉。。。

牛仔的短裙怎么能少的了,这是夏天的基本款了,配一双这样的罗马绑带,简单又清爽。

今年大热的渔网袜,搭一个简单且不失时尚感的格子mini裙,再加上mini包,全身爆款,绝对超越某宝卖家秀。

 

▲Topshop Gingham Bow Sundress 约RMB240

 

▲SEE BY CHLOÉ饰领巾印花连衣裙 4242RMB

 

▲ALEXIS Maren裹身式连衣裙RMB5014

 

就这样,最后,这个夏天用一条连衣裙征服世界, 用一条连衣裙就可以美的过分,走到哪都带风,还等什么,赶紧把连衣裙穿起来~

 

Reasons for absence

i could have blamed the craziness between China and South Korean .

Or even the depressing yet artistic pics of the former president in Jail .

However, as my therpist told me, i should always tell the truth

So the reasons are the good old depression issues.

It seems like i can’t get anything creative or relatable while i am on an emotional roller coster

surely, the finale of ‘Big Little Lies’ or  binging watching ” 13 reasons Why’ is no help

But i would like to think writing is more of my treatment

so shall we move on ……

Lie+s(거짓말…

They are getting better with our age
They lied  in between with  the ideal of self respect and vanity
they are something i discovered as the beauty of life
they healed our broken heart while we r in hell or could 
they become a major part of our lives until we start to live in a illusion
The more we tell the less real we became

One day we wake up to believe all the lies we tell

Then we became better at avoiding the truth

Then we start to giving up on things we used to know and the self we used to own

no matter how many lies we tell and how real they felt

in the end ,it is just a faded image that keeps our ego going in the light of reminding who we are

I’m okay; I’m happy;I’m successful;I’m real;I’m……
all the fine lies we tell…
Then when will it stop?
it is the questions we will never ask

we would rather living in lies than face the harsh truth that we learned about our self

It does not  last long with others.

But we end up creating a whole story around lies

And it goes on and on until we can’t  tell whats real 

Luck(운이…

It is the best thing in the world

It is one’s desire 

when u hold on to it , u r the richest one on earth

when u try to search it, u r just as foolish as all of us 

It is something u thought u could have and u need

it becomes one’s destination where u stop  chasing

U though u need it but  in the end it is just an pretty illusion of giving up

in the end, it is the one thing to keep us form being the best version of our self

Don’t waste time on it since it is just like another impulsive affair

Try work till late of the night instead of drinking till u get inspired

It is the  most toxic  of all              

I once pray for the luck of the century  only because i want to live a easy life

Until the day i realise i never had it

i once thought  it belongs to those i despise 

Now i Know i am the one i despise and stop believing

It blurs ur vision and makes u believe the others only success with the help of luck

In the end , it is the strength and diligence make the magic 

If it is not too late  then please release me from Luck

And create my very own magic  with my power 

Pain(고통 ….

It is something you can see but effected u more than anything…
They r invisible but everywhere…
It is in different kinds of forms it is like air But u try so hard to escape….
Some people may say it is just an illusion ……
And u still keep asking yourself how can i get over it…..
It is that type of ex u can not just drink  away or forget…..
It is like quicksand the more you struggle the deeper you r in……
It is unlimited until you decide to go with it and even work with it…………

그래서, 아무것이나 괜찮아.