The take overs in fashion

when u r business major,u tend to think everything in a rational way or that is what u should be.

with my remaining passion towards fashion industry so far, i will discuss some crazy things in fashion industry by uactually put my degree in good use.


Brand take overs

Coach buys Kate Spade New york.

Well, hands down for Coach, great business move  as far as i concerned.  This is for sure a well thought take over.  From a business point, Coach does targeted more customer segments than Kate Spade. THe classical Coach bag and the new come back collection with a series of celebrate support ,also, have mention Ariana Grande ‘s dog. Who thought of that.

Kate spade, on the other hand, well, decent price and weridly though materials on their accessories . It’s hard as rock in a bad way. Besides their fun, bright theme park style, they do lack of copmetitive advantages compare to other brands ( cue the Moschino show).

So in conclusion, it’s win for both sides. BUT we all have wait and see for a long run…


Kors takes Choo

I was a bit shocked when i heard about this ..

why Choo,why, just WHY!!!

i dont really know what actually happened in the Choo house but i really though Choo is doin fine with its Shoe collection . ……..

OKay, now i kinda of get it , i mean besides that, Choo didn’t really put out some high profiled items out there. Yeah, they did luch that collection of  Candy clutch. But Kors sales more on thoes.  Still, Kors does give out some “cheap products ”vibe……

all in all,  personally, i do think Choo is trying to expand their markets. We will come back to this in 6 months….

So if u r here to judge my thoughts then go somewhere else caues my editor already jumped on that.

If u r here to offer more data and share ur thoughts as a customer. Then fire away.


Stay icy~




Did i tell u I am Chinese……

(Did i tell u i speak Chinese and I interns in Hearst Magazine China and this is the kind of article my editor ask me to write and also, i felf bullied and left out in my internship …….so there u go enjoy the death of my writing&fashion  passion



没有大长腿,细脚腕,没关系,maxi dress 给你统统解决。






Gwyneth Paltrow



Selena Gomez

傻脸妹有爱情的滋润穿什么都美,橘色是今年大热的颜色,orange is the new black,领口的的设计和侧面开衩的裙摆,增加了些许性感



这种slip dress 还是那么火,这样的长裙本身就是性感的存在不必再多加其他装饰、简简单单的最美。



▲H&M刺绣棉质连衣裙 RMB799


▲T by alexdra wang 约RMB4850

购买方式:Alexdra Wang 官网




嫌弃自己大腿粗,有想美美的,那midi dress 是最佳选择。










Scarlett Johansson







▲Topshop  Lola Midi Overlay Dress by Lace & Beads 约RMB480

购买方式:topshop 官网

▲Loup Charmant Lucia cotton dress RMB2465


▲Derek Lam 10 Crosby 刺绣伞形连衣裙RMB7185



Mini dress 就是考验身材的时候了,健身房成果拿出来~






Bella Hadid

Dior新设计总监Maria Grazia Chiuri 给Dior 带来了更多的性感和唯美这小裙子也是成为网红爆款,国内外一搜一大把,但还是代言人Bella 穿着更迷人。


Alexa chung







▲Topshop Gingham Bow Sundress 约RMB240


▲SEE BY CHLOÉ饰领巾印花连衣裙 4242RMB


▲ALEXIS Maren裹身式连衣裙RMB5014


就这样,最后,这个夏天用一条连衣裙征服世界, 用一条连衣裙就可以美的过分,走到哪都带风,还等什么,赶紧把连衣裙穿起来~



it is a tough topic to talk about, so i will skip my usual jokes.

Firsly of all, this is happening in every cultural, every industry and most imprantly ,everyone’s personal life.

For me, when i reflect on my life. i have a period that i balmes myself for whatever happened on me (the reason for my depression)

(okay, i’ll fucking skip those misreable past since i need to move on)

And with all the experiences i went through, i am as well a victim of bully.

For the record, when u r been bullied u will know. People may  not realize they r bulling someone but the victim will know.

There are so many reason that people are been bullied but for whatever reason ,IT IS NOT OKAY.

# u r the newbie

#u r fat

#u t the DUFF

#u r not from here

#  u r from the hood


take a look of people around me and tell me if u felt down simply because someone’s comments

People who are famous, they r bing cyber-bullied by those who hide behind a screen


so whereever u r, stand up and speak out






Nothing will be right unless something is wrong

            U will be no one  until u r somebody

                    we will own nothing unless we lose something

I will be alone until i find a way to see through the darkness

                                we will always be hurt unless we choose to let it go

There will be no answers towards happiness until we start to question the bitterness 

Life is a myth until we learn to regulate it by our own rules



Breaking News in Fashion

Follow up by Trump’s election, it’s an endless of March and statement making. I don’t need to tell u the various of political moves  fashion industry presented to show their strong options on the Trump family.

Instead, there are some rather curious news i read (mainly from Twitter) in fashion had me wonder how far this industry can go.

#1 See now Buy now

Well, i think this is a new business structure which was introduced last year by Burberry.  It becomes quite huge in 2017.

U may think this is to benefit the customers but think again, it’s another brilliant idea for boosting sales. And yet, it is not as successful as the business planned. Let’s just say it is not every brand’s cup of tea unless u r Tommy Hilfiger.

I am quite glad to find out that a lot of brands re-consider this ‘new’ trend.

I mean as a regular shopaholic  i don’t really mind when i get pieces off the runway as long as there are shit loads of people praise about it. 

#2Body confident

The way i approach this which is about control ur body with a healthy lifestyle.

If u r not happy about it then do something about it such as work out and healthy diet.

U do realise those plus-sized people who talk about body confident are famous , popular and financially  stable right?We may have more to lose.

And to hell, if u r bullied or laid off because of ur body size, maybe u should really take a look of urself and think about your lifestlye then make some change. Not to body shaming anyone but blindly follow this whole body confident thing is not the right way.

#3 Uniqlo is threatening to leave U.S

Do we really superised about this? I just want to say “International” might have a really different definition in Trump’s dictionary ( could be in the T-terrorist section)  

#4 3D printing

Hey, think there will not be any sweatshop scandal ( Yo, NIke) and i assume we can figure out a way to make them environmental sustainable.

#5 Rent designer Jewelry 

GO to  $29/month 

#6 The Pepesi Ads 

Only because it is involved Kendall Jenner so its  fashion.

All i can say is the company might need to hire new R&D team or variety race of people or just read the news more.

#7 Robert on Logistic

Remember, we are joking about how Robert gonna take over the world. It’s happening!!!

Take a guess about who is ready to embrace this ? Yeah, it is Amzon. Amzon’s  logistic  department is stepping up the game. ( hey, Topshop, watch and learn! its been a month) 

Remember, u can really know what is going on in the world through Twitter. ( lets hop the whole fake news thing will not happen again)

Okay, i am just gonna go to send an email to Topshop customer service now.


What independent means

We constantly search for the one thing to help us survive in the adult world .

Besides the good old-fashioned ” just fucking grow up”  .

The word’ Independent’ seems like a good concept when it is not involved in the evolution of a nation.

Well, some of the check list below might give u a some ideas on independent or just simply something i experienced in the past few years.

Firstly, i would like each one of u to at least think u r independent or just ignore the fact u r unemployed and live with ur parents.

#1 Ur own bank account which refer to check card instead of credit card

#2 Radom sleepover with someone who u can’t recall their name in the morning

#3 feel fine in Ur tiny one-room apartment

#4 Actually finish shits on ur to-do list

#5Know the laws for every right or wrong reasons

#6 Quit soda &coke and switch to a glass of Rose ( i meant to say it in French)

#7 take time to plan some outings for holiday season ( actually know ur holiday)

#8 Browsing information on OAPs for a rainy day (or just click on some health ads)

#9 keep tacks on ur period and sex life

#10 Go to the gym regularly for some actual work out

#11 Be a Breadcrumbee once a while or willing to be breadcrumbed by people who put their LV on the floor.

#12 Own an extra pair of cheap heels or ZARA dress just for clubbing

#13 A TGIF is about a book or occasionally get drunk on ur own

#14 u can count how many real friends u have who will go to ur dinner party with pizza and booze only.

#15 Climb to the top of the social pyramid insidiously

#16 Woke up in the morning without setting an alarm ( this probably means u r old AF)

#17 ……….

There are just so many ways to prove u r independent  or convince urself  u r actually indeed happy with ur current status.

And maybe just maybe, we can find the opposite of loneliness in life without failing miserably.





Reasons for absence

i could have blamed the craziness between China and South Korean .

Or even the depressing yet artistic pics of the former president in Jail .

However, as my therpist told me, i should always tell the truth

So the reasons are the good old depression issues.

It seems like i can’t get anything creative or relatable while i am on an emotional roller coster

surely, the finale of ‘Big Little Lies’ or  binging watching ” 13 reasons Why’ is no help

But i would like to think writing is more of my treatment

so shall we move on ……