The take overs in fashion

when u r business major,u tend to think everything in a rational way or that is what u should be.

with my remaining passion towards fashion industry so far, i will discuss some crazy things in fashion industry by uactually put my degree in good use.

 

Brand take overs

Coach buys Kate Spade New york.

Well, hands down for Coach, great business move  as far as i concerned.  This is for sure a well thought take over.  From a business point, Coach does targeted more customer segments than Kate Spade. THe classical Coach bag and the new come back collection with a series of celebrate support ,also, have mention Ariana Grande ‘s dog. Who thought of that.

Kate spade, on the other hand, well, decent price and weridly though materials on their accessories . It’s hard as rock in a bad way. Besides their fun, bright theme park style, they do lack of copmetitive advantages compare to other brands ( cue the Moschino show).

So in conclusion, it’s win for both sides. BUT we all have wait and see for a long run…

 

Kors takes Choo

I was a bit shocked when i heard about this ..

why Choo,why, just WHY!!!

i dont really know what actually happened in the Choo house but i really though Choo is doin fine with its Shoe collection . ……..

OKay, now i kinda of get it , i mean besides that, Choo didn’t really put out some high profiled items out there. Yeah, they did luch that collection of  Candy clutch. But Kors sales more on thoes.  Still, Kors does give out some “cheap products ”vibe……

all in all,  personally, i do think Choo is trying to expand their markets. We will come back to this in 6 months….

So if u r here to judge my thoughts then go somewhere else caues my editor already jumped on that.

If u r here to offer more data and share ur thoughts as a customer. Then fire away.

 

Stay icy~

 

 

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Did i tell u I am Chinese……

(Did i tell u i speak Chinese and I interns in Hearst Magazine China and this is the kind of article my editor ask me to write and also, i felf bullied and left out in my internship …….so there u go enjoy the death of my writing&fashion  passion

天没有一件惊艳的连衣裙,你就是过了个假的夏天,这么多连衣裙看到你审美疲劳为止,看的很少穿连衣裙的小编也不由的想去买几件来~

长裙

没有大长腿,细脚腕,没关系,maxi dress 给你统统解决。

明星示范

1

刘诗诗

这身素色的长裙很符合诗诗这以为人妻的身份,虽然简单,但是让人看上去很平易近人,很优雅

2

Gwyneth Paltrow

这款估计是长裙里面最常见的款式,夏天嘛,就要这么‘花’

2

Selena Gomez

傻脸妹有爱情的滋润穿什么都美,橘色是今年大热的颜色,orange is the new black,领口的的设计和侧面开衩的裙摆,增加了些许性感

欧美街拍

这裙子有点俏皮蕾丝的刺绣,多少有了些质感,又不像一般蕾丝那么俗,夏天配一简单的凉鞋甚至运动鞋,都可以惊艳。

这种slip dress 还是那么火,这样的长裙本身就是性感的存在不必再多加其他装饰、简简单单的最美。

夏天去度假时,少不了这么一件碎花长裙,想拍出大片的感觉,这款长裙是首选。

 

▲H&M刺绣棉质连衣裙 RMB799

购买方式:H&M官网

▲T by alexdra wang 约RMB4850

购买方式:Alexdra Wang 官网

▲BADGLEY MISCHKA露肩荷叶层搭连衣裙 RMB8325

购买方式:电商Farfetch

中长裙

嫌弃自己大腿粗,有想美美的,那midi dress 是最佳选择。

明星示范

1

杨丞琳

甜美教主杨丞琳怎么能少了这么件白色的裙子,怎么说也是有男友的人,比起短裙,中长裙更合适。

2

杨幂

都一次见杨幂穿的这么保守,这件粗花呢的复古连衣裙,确实让大幂幂变得有点成熟稳重。

 

2

Scarlett Johansson

轻飘飘的小碎花中长裙,虽说电影里是黑寡妇但是,现实中的Scarlett是风情,性感的存在。

欧美街拍

中长裙也有这么简单的,平时出个门,不想太隆重,这样的裙子是首选,随脚穿一拖鞋就okay了

白色的中长裙真是怎么穿怎么美~虽说是基本色,却一点儿不平凡、

这碧海蓝天穿上这么一裙子,怎么拍照都可以了,谁还关心你在哪呢,照片都看不过来了…

 

▲Topshop  Lola Midi Overlay Dress by Lace & Beads 约RMB480

购买方式:topshop 官网

▲Loup Charmant Lucia cotton dress RMB2465

购买方式:电商Matchesfashion

▲Derek Lam 10 Crosby 刺绣伞形连衣裙RMB7185

购买方式:电商Farfetch

短裙

Mini dress 就是考验身材的时候了,健身房成果拿出来~

明星示范

1

宋慧乔

还在纠结乔妹为何仲基欧巴收入囊中吗,一件简单的衬衫裙让她穿的这么美这么脱俗,难怪我们柳大尉被降服。。

2

Bella Hadid

Dior新设计总监Maria Grazia Chiuri 给Dior 带来了更多的性感和唯美这小裙子也是成为网红爆款,国内外一搜一大把,但还是代言人Bella 穿着更迷人。

3

Alexa chung

钟小姐一直站在时尚的最前方,这么容易可以穿出俗气的闪片裙,在钟小姐身上却这么酷炫。

欧美街拍

碎花的裙子是什么长度都有,mini碎花真的好美,少女的感觉。。。

牛仔的短裙怎么能少的了,这是夏天的基本款了,配一双这样的罗马绑带,简单又清爽。

今年大热的渔网袜,搭一个简单且不失时尚感的格子mini裙,再加上mini包,全身爆款,绝对超越某宝卖家秀。

 

▲Topshop Gingham Bow Sundress 约RMB240

 

▲SEE BY CHLOÉ饰领巾印花连衣裙 4242RMB

 

▲ALEXIS Maren裹身式连衣裙RMB5014

 

就这样,最后,这个夏天用一条连衣裙征服世界, 用一条连衣裙就可以美的过分,走到哪都带风,还等什么,赶紧把连衣裙穿起来~

 

Breaking News in Fashion

Follow up by Trump’s election, it’s an endless of March and statement making. I don’t need to tell u the various of political moves  fashion industry presented to show their strong options on the Trump family.

Instead, there are some rather curious news i read (mainly from Twitter) in fashion had me wonder how far this industry can go.

#1 See now Buy now

Well, i think this is a new business structure which was introduced last year by Burberry.  It becomes quite huge in 2017.

U may think this is to benefit the customers but think again, it’s another brilliant idea for boosting sales. And yet, it is not as successful as the business planned. Let’s just say it is not every brand’s cup of tea unless u r Tommy Hilfiger.

I am quite glad to find out that a lot of brands re-consider this ‘new’ trend.

I mean as a regular shopaholic  i don’t really mind when i get pieces off the runway as long as there are shit loads of people praise about it. 

#2Body confident

The way i approach this which is about control ur body with a healthy lifestyle.

If u r not happy about it then do something about it such as work out and healthy diet.

U do realise those plus-sized people who talk about body confident are famous , popular and financially  stable right?We may have more to lose.

And to hell, if u r bullied or laid off because of ur body size, maybe u should really take a look of urself and think about your lifestlye then make some change. Not to body shaming anyone but blindly follow this whole body confident thing is not the right way.

#3 Uniqlo is threatening to leave U.S

Do we really superised about this? I just want to say “International” might have a really different definition in Trump’s dictionary ( could be in the T-terrorist section)  

#4 3D printing

Hey, think there will not be any sweatshop scandal ( Yo, NIke) and i assume we can figure out a way to make them environmental sustainable.

#5 Rent designer Jewelry 

GO to switch.com  $29/month 

#6 The Pepesi Ads 

Only because it is involved Kendall Jenner so its  fashion.

All i can say is the company might need to hire new R&D team or variety race of people or just read the news more.

#7 Robert on Logistic

Remember, we are joking about how Robert gonna take over the world. It’s happening!!!

Take a guess about who is ready to embrace this ? Yeah, it is Amzon. Amzon’s  logistic  department is stepping up the game. ( hey, Topshop, watch and learn! its been a month) 

Remember, u can really know what is going on in the world through Twitter. ( lets hop the whole fake news thing will not happen again)

Okay, i am just gonna go to send an email to Topshop customer service now.

 

Daily routine_Saturday

Noting is better than starting with a bare face for a video… Because people love an imperfection on successful beings. And that’s how u get the views.

Well, i would like to do that until i figure out the best lighting and natural makeup tricks.

For now, i will show u how spend my lazy Saturday or any day in my life since i am so chill.

If it a TGIF then i will probably woke up at noon.Lets just pretend i woke up in the morning on a Saturday ( just felt wrong to say this).

#1 11AM or later : I woke up and have a glass of cold water to boost my metabolism. Then wash my face and brush my tooth while listening to the Podcast  which I have recently obsessed with. 

#2 I don’t really do much skincare so i just put one Toner from Hera (Korean Brand) or just face mist for an easy fix. Then check Twitter and Insta for daily updates.

#3 I can’t start my day without my Coffee so i’m just put some make up then to Starbucks. I know the Starbucks is like 8 mins walk from my apartment but i just can leave my house without my make up. But it’s like a 8 mins make up with those below. 

Basically, what i need for my coffee run. Suncream from CLINIQUE; Shaaanxo Eye&lip palette from BHcosmetics; Cover FX Foundation 

IMG_5003

#4 Yeah, I’m happy now since i had my coffee. Just let the ‘sun’ cure my Friday nights hangover. #skimmed Latte. PS: sometimes ,I m not even bothered to get a coffee i ‘ll just have a cup of tea of my choice. 

#5 Since i am too lazy to turn my laptop or those computer code lessons i decided to take won’t be the best company with my headache. I ‘ll just go # REDOUT. Besides I prefer paper book than Kindle. Also, i am half way of my Korean Vocabulary Book2. # infinite Learning

IMG_5004

#5 The day is almost over and i have not had my brunch or dinner. I don’t really plan to but  i am just gonna have a meal.Yes, its cheat day.

#6 Now i have to work out since i had a burger. Then this is where the shower took place. Just between u and me, i can’t take a shower without working out. And i don’t really know why i ‘m not fit like i would image. But well, at least I am healthy. 

#7 Its late of the day, so i don’t really need to show u what I’m doing , u know, Netflix& Chill in a non sexual way or just Youtube and online shopping. 

Well, u have it, this is how a normal or non successful person’s Saturday routine. So don’t fooled by all those daily routine video. I don’t have the time to meet my friend its MA time ( but please go social though).

Anyway, this is probably how i spent my Saturdays or at least i wish i would.

And finally, i just want to remind everyone to enjoy their life and embrace the imperfections of ur life. I mean u r not alone.

Maybe we never had a life like those Social Influencers  u r following but we are trying our best to make our life better everyday. So be proud. 

 

 

Night out tips

Let me clarify before i start getting into this topic.

U know the things u will never tell before  a night out or after.

Well, i  have some basic or essential tips when it comes to a  night out u might be related to.

Firstly, let’s establish one rule: don’t judge (or do  i don’t really give a fuck)

Anyway, this is what i do for  a night out.

Note: this is only applied to Singles (if u r in a relationship then just ask ur better half for advice)

IMG_4636

#Shave

I know this will be TMI but let’s be real, aren’t we all concerned about this. Because u never know, u may just find ur one on  the sticky and crowded  dance floor. I’m not implying that u have to shave if u want to  leave ur V the way it is, then go for it! It is ur choice. However, i always do though since i just felt right.

And the term” get laid” is not only apply to guys so just go for it.

# Dress code

Some people may say dress as little as u can. But girl to girl, i think just have a proper amount of skin. Then u r good to go. U have to know, not everyone will party with a team of security detail. ( if u do then bless u)

We all dress to impress but u don’t have to dress to impress others.

# Have a personality

I know when u r single things can get a bit depressing but  u don’t have to be .  U  just  need to be u and not being so subconscious about if a hot guy gonna notice u. Then u might end up making friends at the end of the nights.

# Pre-drink

Make sure u have some food and yogurt.( not sure why yogurt though)

This just makes sure u don’t get drunk too soon . Also, about pre-drink, a girl should never have too many shots at a pre-drink party. So pace urself, the night is long.

# u don’t have to give ur number to every guy that brought u a drink.

Guys, this is when the fake number and alcohol  come in handy. No one will blame u and also if u r just to nice to turn them down, u don’t need to worry about what to text them when u r sober.

# Don’t be easy.

Just for u know, i have seen a lot of people leave with the first guy who hits on them. I mean, seriously, do u really think a one night stand is how u meet ur futrue husband or wife. Lets be real, it’s just sex.

#A pack of Marlboro without a light

This is a personal thing. Form my experiences, u can have a decent talk with someone during  one cigarette . If u r okay with smoking then this tip is gold. (FYI, I’m not a regular smoker but i do smoke when the opportunity presents themselves.

#Just relaxed and have fun, make sure u went back home safely.

 

Well, that is about it. I know in some culture, clubbing sounds like a really bad idea. But for me, as long as u r going to legal places under a legal age then u r allowed to have a life. Also, remember, a night out is about fun instead of mating. If u r really looking for a relationship then i suggest u try Tinder.

 

 

 

 

 

 

 

Little Fashionary_ Trend

As always all the image credited to Vogue (most of it)

I know the fashion week is still going strong but i think we have seen it all, so we r going to take on the trend  train🚄 with fashion and beauty to a glamour hopefully. 🙏

BTW, do u girl realised how many cheeky terms used in fashion,‘ #HIT or MISS’ and then what?’Goal’🏀; or the #RIDE or DIE🏍 products, i mean seriously, that’s some fucked messages for the youth; also, the ‘#HOLY GRAIL🏆’,i mean r we in an episode of Shadow Hunters ☁️or what. Dare to predict the next beauty tag, i reckon something form the early Medieval’s or anything onomatopoeia  words 🐦related to ‘buy till die’.💰

Anyway, lets start with the most controversy topic👀 and I’m sure it won’t going anywhere.

# The KYLIE COSMETICS line

hoh_bundle

i don’t own any of them if u have to ask.

From her most famous lip products to literally everything  , u can tell that anything attached with the Kardashian🍑 family is a trend.

When u look at the official price, it is not that bad i would say but honestly👁, u can find so many products that is 80% similar and it 100% easy to buy. I mean u basically can find swatches for every Kylie products from ColourPop. The best part, it will be legit and won’t go up $1000 on eBay💰.

All i have for the Kylie trend is, # ‘what’s wrong with Colour pop, its only $5 a pop and it still makes ur eye pop. ‘

#Metallic _Head to Toe

Okay, i can deal with the whole metallic boots. It is definitely  a fashion statement when u r too lazy to put on a get a photogenic in the morning then u just put on some killer shoes✨. However, Metallic everywhere, it is a really loud outfit and im pretty sure it will attract some unwanted attention. 👁

Maybe for a night out then I am all in or just dacing without a Disco ball. 💃

m1

# Colour correcting 

Jump on this trend last year but i just don’t get how it makes a different. ( maybe thats why i am not a beauty blogger)

I have watched a lot of beauty videos on colour correct products form NYX,Urban Decay, Stila to YSL and Dior Beauty etc.

alternate_views_alt_mood2_y0929603

I just don’t see how it ends up different from a good old concealer besides adding more steps for a simple make up routine.⏰So my take on this is just, save ur money on something else, but if they are  sent to u by PR then make a review video .( who cares if u r using it daily)

#The  Saint Laurent Boots

It sparkles and it is ‘every editor wants'( Julia Hobbs).What more do we want, i have seen every fashion bloggers rave about the Saint Laurent boots✨.

ss

Also, i own a pair of boots from saint Laurent boots, but god, I ‘m not feeling it and its  just a ‘NO‘ for me.

Lets be real now, what happened to Saint Laurent besides the departure of Hedi Slimane? 👀I mean i know collaboration in fashion industry is trendy, but when Dior reminds u of Valentino❀ and Saint Laurent reminds u of leather rain coats 🌧…. i just can’t see anyone ‘ride or die’ for this one.

#Furry slippers

I heard a lot of fashion people have decided to get over this trend, but lets just wing in for a moment. Can we just take a moment and think about when will u wear those shoes besides  at home, clean and sunny LA streets or u r too rich to care about the heavy rain🌧 and snow❄️ .(well, if u have gold or cash displayed in ur house then do whatever u desire)

471955_dmb90_1063_001_100_0000_light-princetown-leather-with-bow

Yeah, just go ahead tell me ur feet is feeling good when u wear this  within blow zero degree. 😢For this trend, i just can’t see its perks in any circumstances except its GUCCI.

#Clear sunglasses 👓

It is for sure a HIT🔥 for me, i mean its GOAL. Why not, a pair of sunglass that i can wear indoors then hell to the yeah. I know the Yellow coloured sunglass its tendy too, but just be careful when u choose the coloured sunglass in case u end up looking alike some insects.😎

#Smudged on purpose Lips

I found this makeup trend is quite useful. U know it’s literally kiss-proof 👄and whatelse   u need when u r making out besides a ‘flawless’ make up.💑

lip

#Orange

#squad goal 👬

#Feminist 💪

# free the boobs

#dress over pants or shirt👗

#anything Vetements

There are just so many tends in or off fashion week. We r always chasing it no matter🏃🏃 what causes u know how it is:

‘In fashion, one day u r in then u will never out.’

💕In summary, the best”HIT” in fashion, for me, is to find ur kind of fashion bloggers then ‘stalking’ them on Instagram. 📱

Cheerios 

All love💕

Little fashionary_London

2nd stop: London

If u didn’t read my last post,go back to it or don’t ,please  read this one then.

Still all images credited to Vogue.com( both US&UK).

Finally, we r in London now. Wait, u r read about the London fashion week ( wow, this is not sad at all) so cheer up,fam!

Burberry

Every year, the Burberry show is always the talk of the Tate Britain. Apparently, not all the runway shows go live on Regent street or do they, i don’t know how Brexit works so.

I have to say, the 2017 collection is just on point. The brand create something magical indeed with the basic colour. I mean we can all wear black white and grey.Not a basic girl then wear your jumper strangely or backward. The collection is classic ,feminie and the best of all u can share with your boyfriend. (Well, lets face it, who doesn’t love a charming British gentleman). On a personal level, I had my first job in Burberry retail so i am gonna give this a A+. (its my post so deal with it)

 

Topshop Unique

This is the brand completed most of  my OOTD. And ithe only brand that i can find the right jeans for my body. Don’t really think i need more caption than that.

 

Self-Portrait

Remember my perfect prom and graduation ceremony dress, not recall? never mind cause i never made it.

I guess this year u don’t need a dress since we got some pantsuits. I mean i can never wear these leather shorts without a decent diet but a girl can dream,rights. and i am pretty sure velvet is the new hit and go on get those velvet out ( not corduroy though). My favourite is the soft peach pants with back mash top. I can definitely rock that when i finally knows how to wear heels properly.

Christopher Kane

U know it’s really hard to get the rules of how creative works in human mind.

The brand surely impressed surprised everyone a very graphic and sexual dress back in xxxx. But forget about that (if you can) this year, the brand had the spring floral print and simple British chic.

JW Anderson

Oh, I’m really in love with the pieced handbag. And besides that, i don’t get the hype about the brand. (BTW, where is the runway,maybe profit made by the handbag didn’t boost the sale enough for the brand to get a larger space. )

Versus Versace

I do dig the make up and one-eye hair style.

Ashish

Love some glitter and diamond or dream of life as Paris Hilton then this is your show. Also,  the make up is really loud, it literally screams  for Peking Opera mins the head sets. Or at least u know whats the Halloween trend for 2017 and it could be kids friendly.

 

Mulberry

I can finally wear my Dad’s Pleats Jacket and pass as stylish. Thanks to Mulberry, those dated brown dressed in your grandma’s basement, get them out and clean them! u have no idea how . And maybe your duvet cover can come to rescue if u only run out of ideas on what to wear.

Charlottle Olympia

There are always some brands I will try it on and  pick it up whenever i go to the department store,yet, never brave enough to buy it for obvious reasons,Charlotte Olympia is one of them and Hood by Air. Don’t get me wrong, they are beautiful but i guess i am just not convinced.

Okay, i am gonna put an end on this post. There are over 150 designers from A to Z  and will showcase their work. With all respect, i am not going to cover all of them even though i have not seen Saint Laurent ( maybe I’ve seen similar).

Unfortunately, I  am not going to do Millan &Paris. If you need to get to the details about fashion week , buy a ticket ,fly there. Alternatively ,you can just read the professional reports  from Vogue.com .

Finally, I also want to say thank you to all the designers , tillers and backstage stuff for putting together some amazing shows every year. And maybe next year, i am able to pronounce all the brands right.

(PS: I might do another post on my favourite outfits for brand i can pronounce and heard for the first time)